Friday, April 21, 2006

Target audience

So I head on over to newscrap.com to check out what liberal depravity the other side is all worked about today (Answer: Iran), and come across this banner ad.

What kind of ass comes up with a pitch like that? More importantly, what kind of bigger ass buys the tag and thinks the "liberal media" (!) give a damn about his sex life?

And yet, it must work; I've seen ads like this before, peddling everything from investment advice to dietary supplements to self-defense courses ("Ancient christian fighting system now revealed"). America's snake-oil salesmen know a good thing when they see it; and given that the other side really believes everything you fling at it, provided it's couched in the usual terms ("Ted Kennedy hates [product]! Buy [product] now and sock it to the liberals!"), this is perhaps an interesting approach to consumer marketing, albeit for a shrinking share thereof.

Here's some ideas for campaigns:

"You can't stop America-hating liberals if you're not totally wired!"
- Starbucks

"God-damn commie liberals giving you a headache?"
- Tylenol

"See the show that all liberals hate!"
- Las Vegas Tourism Bureau for Wayne Newton

"Make tree-hugging pansy hippies angry every time you drive to work!"
- Hummer

The options really are endless. I wonder when corporate America will wake up to this one.